
Exclusivity
When you buy an instrument you may not realize it, but you are investing in the brand that makes that instrument.
ZERU Guitars wants you to
have something most people DO NOT.
We are not a company that is planning on producing thousands of guitars to stock in every store around the world.
So every Guitar is special and made to order.

Reducing Waste
Part of being a modern guitar company means we have to be consciencious of the materials we are using and the amount in which they are used.
Resources are finite and we would prefer we only make enough as needed to be kinder to the environment.
Our partners at LACE MUSIC (pickup manufacturer) share this sentiment with their Alumitone Products.

Tight Knit Community
This guitar company is small but growing. In order to maintain our steady growth and insure each guitar is performance ready when it reaches you. Made-To-Order allows us to review every instrument before it ships to you.
It's our hope to receive feedback from customers and implement new tech and improvements in our instruments as we progress. Everyone's input is important to us, and while we realize that no guitar is absolutely perfect for every player, but we intend on making the best guitar we can.
We plan on endorsing smaller up and coming artists that share the same passion as us and hopefully in the future give back to the community that supported our growth.
All of the customers that supported us before the EXHALE Model will be recieving the ARTIST DISCOUNT for the rest of their life as a token of appreciation for their early support.
(Email with proof of purchase for more details)